The 3 Rules of Epidemics
Today I am reading Chapter 1 of Malcolm Gladwell’s book The Tipping Point, How Little Things Can Make a Big Difference. Chapter 1 discusses what causes an epidemic to tip. Gladwell says it happens when something knocks it out of balance due to some change that has occurred in what he calls the three agents of change: the Law of the Few, the Stickiness Factor, and the Power of Context.
It is through these three rules of the Tipping Point, that we learn how to make sense of and understand epidemics.
Note- sorry I am suffering from a cold and it is coming through in my reading. Hopefully chapter 3 will be a clearer read.
Gladwell, M. (2002). The tipping point: how little things can make a difference. Boston: Little, Brown.