How Little Things Can Make a Big Difference
Today I am reading the introduction to Malcolm Gladwell’s book, The Tipping Point. I am intrigued to learn more about why some things start epidemics while other’s do not. Malcolm Gladwell believes we can deliberately start and control positive epidemics of our own. Follow along with me to learn how it’s done.
Three characteristics – one, contagiousness; two, the fact that little causes can have big effects; and three, that change happens not gradually but at one dramatic moment – are the same three principles that define how measles moves through a grade-school classroom or the flu attacks every winter. Of the three, the third trait – the idea that epidemics can rise or fall in one dramatic moment – is the most important, because it is the principle that makes sense of the first two and that permits the greatest insight into why modern change happens the way it does. The name given to that one dramatic moment in an epidemic when everything can change all at once is the Tipping Point.The Tipping Point, Introduction, page 9.
Gladwell, M. (2002). The tipping point: how little things can make a difference. Boston: Little, Brown.